Services
I am Franco-american and I hold degrees in 5 languages (French, English, German, Spanish and Italian).
I have been offering my services of moderation and analysis to a large number of companies and market research agencies since 1999.
Do not hesitate to contact me ; I will be happy to help.
I have been offering my services of moderation and analysis to a large number of companies and market research agencies since 1999.
Do not hesitate to contact me ; I will be happy to help.
Moderation
In 5 languages
In France and abroad
Analysis
In English or French
In 5 languages
In France and abroad
- Interviews (face-to-face, by telephone, online)
- Focus groups (in facility and online)
- Online Forums / Communities
- Mobile communities
- Ethnographies
- Car Clinics
- Decision-makers, experts, advisers
- Company executives, employees
- Healthcare professionals, patients
- Consumers, users
- Etc...
- Industry & Services
- E-Commerce
- Healthcare
- High Technologies
- Environment/Ecology
- Ethical entrepreneurship
- Silver economy
- Tourism
Analysis
In English or French
- Top lines
- Summary reports
- Full reports
My assets
- 22 years of experience
- Operational in 5 languages
- Observation skills
- Listening skills
- Agility
- Empathy
- Discipline / Focus
- Energy
- Responsiveness
- Adaptability
- Versatility
- Creativity
- Intuition
- Perseverance
Some of my clients
- Clients in the Industry & Services sector
Whirlpool, Nitto Denko Corporation, Land Rover, PSA, Renault, Mercedes, Honda, Nissan, Ford, Coface, Crédit Agricole, BNP
Paribas, HSBC, Visa Europe, Monster, SNCF, Adecco, Hager Group
- Clients in the Consumer Goods sector
Carrefour, Heinz, Kenwood, Garnier, The North Face, BAT, Kellog's, William Grant & Sons, Tempur
- Clients in the Healthcare sector
Pharmaceuticals, Bioderma, Lilly, Laboratorios Diafarm, Laboratoire Leo Pharma, Onyx Pharmaceuticals, Pfizer, Baxter, Coloplast
Group, Becton Dickinson, Kemin Health L.C., Sofibel-Fumouze, GlaxoSmithKline, BMS, la CNAM, 3M, Boeringer Ingelheim, Cephalon
Europe, Labcatal
- Market Research Agencies
Cohesium, Consumed, CSA, DR Innovation, Dragon Rouge, EFG Worldwide, Eurofins, Eurosyn, Exafield, Face Group, Fieldwork
International, GfK Custom Research, Harris Interactive, Holden Pearmain, Ideas & Visions Germany, Impact Mémoire, INIT
Marketing, Interviews Partners, Ipsos, Keyquest Health, M3 Research, Millward Brown, MV2, Novatest, Opinionway, Quadrangle,
Salvetti & Llombart, Seek Research, Sega Marketing, Simpson Carpenter, Sky Consulting, Spa Future Thinking, Spatium, Strategir
WSA, Sundance London, The Planning Shp International, TNS Sofres, Update France, Vision Critical, Worldone
Some recommendations
"Very senior, autonomous and flexible, Isabelle Gorrell conducts high-quality fieldwork and analyses, her command of French
or English is excellent, her words precise and carefully chosen. She analyzes the complexity, draws the relevant insights amd
makes strategic recommendations illustrated by carefully selected and most telling verbatim quotes. I recommend her highly. "
Anne Lerner, Head of Qualitative Department, Consumer Experiences - GfK
"I have had the opportunity to work with Isabelle on numerous projects and she was able to address the specific issues encountered
with great ease, responsiveness and professionalism. Her linguistic skills are also a valuable asset for the management of our
international projects. Last but not least, I most particularly appreciate Isabelle's human qualities which are as highly valued as her
professional skills for the day-to-day management of a project."
Yann Marin, Associate Director - Cohesium
"Isabelle was both responsive and competent in the framework of the various missions I have entrusted her with. I appreciate her
professionalism and dedication to the projects as well as her command of several languages, which enables her to conduct fieldwork
both in France and abroad."
Delphine Cohen, Research Director - Ipsos UU
"Fantastic moderator! Isabelle is a natural moderator who interacts superbly with respondents and clients. Best thing about her is
that she is quick in catching exactly what the clients are looking to find out, so it is extremely comfortable and pleasing working with
her. Her extensive knowledge of not only France, but the EU continent in general is also a large strength, especially when working on
multi-country projects."
Don Seok, Director Research Services - Watchlab
"Isabelle is a very competent and reactive consultant. Her command of several languages is a valuable asset for our international
projects."
Nadine Garrabet, Account Manager - INIT
or English is excellent, her words precise and carefully chosen. She analyzes the complexity, draws the relevant insights amd
makes strategic recommendations illustrated by carefully selected and most telling verbatim quotes. I recommend her highly. "
Anne Lerner, Head of Qualitative Department, Consumer Experiences - GfK
"I have had the opportunity to work with Isabelle on numerous projects and she was able to address the specific issues encountered
with great ease, responsiveness and professionalism. Her linguistic skills are also a valuable asset for the management of our
international projects. Last but not least, I most particularly appreciate Isabelle's human qualities which are as highly valued as her
professional skills for the day-to-day management of a project."
Yann Marin, Associate Director - Cohesium
"Isabelle was both responsive and competent in the framework of the various missions I have entrusted her with. I appreciate her
professionalism and dedication to the projects as well as her command of several languages, which enables her to conduct fieldwork
both in France and abroad."
Delphine Cohen, Research Director - Ipsos UU
"Fantastic moderator! Isabelle is a natural moderator who interacts superbly with respondents and clients. Best thing about her is
that she is quick in catching exactly what the clients are looking to find out, so it is extremely comfortable and pleasing working with
her. Her extensive knowledge of not only France, but the EU continent in general is also a large strength, especially when working on
multi-country projects."
Don Seok, Director Research Services - Watchlab
"Isabelle is a very competent and reactive consultant. Her command of several languages is a valuable asset for our international
projects."
Nadine Garrabet, Account Manager - INIT
A few recent examples of projects conducted
- International B2B Research Project, Services Sector, Behavior and Satisfaction, 28 one-hour interviews with users of an online tool, Zoom and Obs configuration, recruitment, moderation in German, English and French, top lines and debrief in English
- B2C Research Project, Digital Sector, Satisfaction, Usage and Attitudes, Moderation in French of an Online Community with 25 particpants over 14 days
- B2C Research Project, High-Tech / Digital / AI Sector, Advertising Campaign Pre-Test, Trabslation of Documents, Moderation of 4 Focus Groups of 90min each + Top Lines in English
- Healthcare Research Project, Communications Testing, Drafting of the discussion guide, Voice over for the pre-test, Moderation of 10 face-to-face interviews (45min each) with pediatricians and GPs + Full report in French on 20 interviews, Paris and Lyon
- B2B Research Project, Marketing / Advertising / Digital sectors, Moderation of face-to-face interviews, Skype interviews and 2-hour focus groups with Marketers and Communication Experts, Paris